Starbucks will stop using an insect dye in its products

According to CNN, Starbucks said that it is phasing out the use of an insect called cochineal as food coloring in its drink and food products.

The company should be fully transitioned from the existing product inventories by the end of June, according to the Starbucks President Cliff Burrows.

Burrows wrote in a Thursday blog, that Starbucks “fell short of your expectations by using natural cochineal extract as a colorant in four food and two beverage offerings in the United States.”

Burrows identified the two beverage drinks as the Strawberries and Creme Frappuccino and the Strawberry Banana Smoothie. The four food items were the Raspberry Swirl Cake, the Birthday Cake Pop, the Mini Donut with pink icing and the Red Velvet Whoopie Pie.

After the products with the insect dye are fully transitioned out, Starbucks will use lypocene, a tomato-based extract.

The decision to move away from cochineal extract stems from numerous petitions and individual requests from customers, according to Starbucks spokesman Jim Olson., an organization where people can sign petitions to help fight injustices around the world, contacted CNNMoney to claim partial responsibility for pressuring Starbucks to end its use of cochineal. The organization had a petition with 6,000 signatures gathered by blogger Daelyn Fortney, who said the purpose was to switch to a “vegan-friendly” extract.


About Haley Behre

I graduated from Syracuse University in December 2011 with majors in newspaper journalism and women and gender studies. Using these majors, I aspire to become a journalist who writes about human rights issues. I have held internships at the Syracuse New Times, Dash Media PR Firm, Syracuse Post-Standard and the Reporters Committee for Freedom of the Press. I also had an internship at the Not For Sale Campaign Syracuse chapter, which is a non-profit organization dedicated to eradicating human trafficking. I was born in Seoul, Korea on September 30, 1990 and moved to the United States before I was one year old. When I was 8, my family and I moved to Norwich, England for three years. While I was here I was immersed into a new culture and got to experience many things other children my age do not get to. Over the three years, I visited Ireland, France and the Netherlands several times, and Belgium, Wales and Sweden once. In the winter of 2010, I got an amazing opportunity to visit Kenya for a month. This was by far the single most eye-opening experience of my life thus far. The natural beauty of the landscape and its people do not compare to anything I have seen. I currently intern for the Reporters Committee for the Freedom of the Press in the hopes of getting a full-time job at a newspaper or non-profit after.
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